Keynotes
„Anyone can do it!“
Plain text & power
Would you like to convey a clear message? Would you like to make a real impact and change things? Are you fed up with the same blah-blah and wish for a breeze of fresh air? Are you expecting straight talking, authenticity, and power? Then you have come to the right place.
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A) Future 4.0 – Those who run away, get eaten
The Keynote
How to bravely approach change and seize opportunities
Times have changed – that’s a fact!
The market works differently today than it did 10 years ago – that’s clear!
We must have a complete rethink – this too is obvious!
But if we are clear about this, why do we act the same way as 10 years ago? Why are we finding it so difficult to manage change? Exactly! We never learned how. But we should. Because with the mindset approach of the past we will brutally fail in the future 4.0 – the same way we would not succeed to find a telephone booth within a 2-mile radius
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B) From the USP to the UPP: IF ALL YOU DO IS SELLING, YOU WON’T SELL ANYTHING
The Keynote
Good times back in the day! When products had unique selling points and businesses could use expertise, money or power to gain the competitive advantage. But the USP is over. And when the horse is dead, you get off.
If everything is changing, we can’t stand still. Consumers buy differently today than they did 10 years ago. The market works differently than it did 10 years ago. And the world is moving faster and faster. The question is: Can we keep up? Are we up to date, or are our mindsets, sales and positioning strategies keeping us stuck in the past?
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C) Awaken the Doer within you – let others fail to act
The Keynote
I’d love to, but…”. Maybe, at some point, this thought has also crossed your mind.
We believe we cannot change anything about a situation. I used to think the same but now I know success is not a question of favorable circumstances, and it has nothing to do with luck or talent. I’m a prime example for the effectiveness of a different formula. Success is primarily a question of taking action and “doing it right.”
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